Stephanie (Yao) Gou started her PhD in the School of Design and Creative Arts in January 2023. Funded through InterAct, Stephanie’s research is focused on how digital storytelling could support the innovation and diffusion of digital technologies that will result in stronger, more resilient UK manufacturing industry. Prior to joining academia, Stephanie was a CIMA qualified, project accountant with experiences in organisational changes. She is also a school governor, a children’s book translator, a cultural columnist of Chinese airlines’ in-flight magazines and a contributor to Chinese children’s literature magazines. Stephanie is interested in cross-cultural communication, dual-identity education and interdisciplinary research.